Crafting a bespoke visual identity that reflects your Essence
Soulful Brand Design
Embodied design goes beyond just making things look aesthetically pleasing: the real magic begins when we get to the core and explore the reason “why” behind the drive to make things happen.
At the heart of our creative process lies a thorough exploration of purpose. We love visionaries. If you are one, we are ready to meet you (and see you) on that deeper level.
Behind every project, every vision and every great endeavour there is a particular elemental energy, a specific sensorial roadmap, a unique personality and art direction to uncover.
Our branding process is a journey to meet all of these qualities. We allow time for deep questions and reflections. We allow space for connecting our within to our without, for bridging worlds together. We hold space, we listen, weave the threads together and co-create with you.
From that place, we use our skills to progressively translate and channel your vision and essence into a unique visual language and brand: one that will carry your vision forward for years to come. One that will act as a portal, effortlessly tell your story, speak to your audience and attract all kinds of abundance in your life.
We are proud to say we have helped hundreds of small businesses around the world make this possible. Our intention with this deep process is to make people feel seen, held and supported. It is a work of true alchemy.
If your business is indeed an extension and expression of yourself, it only makes sense to start there.
Our Branding Process
Phase 01
Self Inquiry & Discovery
This is where we plant the seeds to make the magic happen. We start from the ground
up with a targeted questionnaire which will help you gain a very deep understanding of what makes your endeavour special and how your essence is infused in it.
𖦹 Targeted brand workbook & questionnaire: essence, purpose, vision, audience, creative expression.
𖦹 Brand Analysis
Phase 02
Visual Exploration
We begin exploring the multiple dimensions of your essence. What is the Elemental en- ergy that your project is calling in? What is the mood or the feeling that your vision con- veys? Slowly this will guide us into a visual direction that is uniquely aligned to you and that manifest as your brand’s expression.
𖦹 Elemental Energy
𖦹 Brand Essence & Symbolism
𖦹 Texture & Color Exploration
𖦹 Aesthetic Direction
Phase 03
Brand Identity Design
We alchemize this visual direction,
refining it and allowing it to take shape as a full brand. Eventually this unfolds as a visual language, that will take shape to become the aesthetic embodiment of your vision.
𖦹 Development of Visual Identity
𖦹 Logo Design
𖦹 Font & Font Palette
𖦹 Graphic Direction of Surrounding Elements
𖦹 Design Mockups
𖦹 x 2 Editable Social Media Graphics
Phase 04
Clarity & Strategy
Now that you have all the elements needed to move forward, how do you take the leap to bring this magical brand out into the world? We will guide you on how to keep your brand and visual language consistent, and provide some useful input on how to make the most of it.
𖦹 1H Brand Guidelines + Strategy Call
Add-Ons
These offerings can be explored as add-ons to our branding packages at any time.
𖦹 Creative Mentoring
𖦹 Brand Naming
𖦹 Social Media Graphics
𖦹 Website Design
𖦹 Stationary Design
𖦹 Publication Design
𖦹 Packaging Design
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Yes, absolutely. Our branding packages serve as a base, to which we can add other items to expand on, such as your website design, your collateral, your social media graphics and any other areas where your brand will need to be speak its authentic voice.
We’re all ears and can’t wait to hear about what you envision. We can create a custom package that is fully aligned with your needs. We will also come up with possible options for every stage of your project.
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We design all our websites on the popular and user-friendly platform Squarespace, making all the necessary adjustments to make sure every detail feels elevated.
All of our website projects are quoted based on needs, complexity and number of pages to design on your site. It is a good idea to have a rough concept of your website’s structure. We also request for all website content to be completed before we begin the design process.
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Yes, absolutely. We’re passionate about packaging design and have supported many clients and their products over the last few years. We have designed labels and packaging for exquisite wines, nourishing superfoods, delicious kombucha and magical herbal products that our amazing clients have brought to life. If your brand will offer products, we will be happy to take care of packaging design and make your offerings look as irresistible, sensorial and unique as possible. Your packaging design will be part of the brand experience we will create together.
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